Adaptation: Using Shakespeare to Sell BBC Dramas

Late last year, the BBC put together this advertisement for the drama series on their channel. It features Benedict Cumberbatch reciting Shakespeare’s “All the World’s a Stage” soliloquy from As You Like It, while images from the various BBC series play on the screen. A shifting, changing classical score plays behind, pulling it together and capturing all the various stages of life addressed in the soliloquy, and represented by the images. Take a look.

What can we learn from this, for our own adaptations?

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